WARNER RECORDS TEAMS UP WITH SICKAMORE'S THREE TIMES LOUDER
The veteran exec's creative institute just got a major label boost — and rising R&B star Laila is leading the charge.
Big moves in the music biz! Warner Records has partnered with industry vet Sickamore and his creative institute, Three Times Louder, according to Variety. The deal keeps the imprint's connection to SoundCloud alive while Sickamore continues his work at Cactus Jack Management alongside Travis Scott and David Stromberg (he co-manages Don Toliver too — this guy stays BUSY).
The real headline? Brooklyn-born alternative R&B artist Laila is stepping up as the partnership's flagship artist. Talk about a vote of confidence! This collab between a powerhouse label and a creative powerhouse could be exactly what the streaming game needs.
So what does this mean for fans? More music, more innovation, and a whole new generation of sounds cooking at Three Times Louder. Sickamore's got the track record and the connections — this partnership looks built to make some serious noise.
Sources · Variety