VIETNAMESE CINEMA SURGES: LOCAL FILMS DOMINATE BOX OFFICE
Vietnamese movies are taking over their home market like never before — and industry leaders want to go even bigger globally.
Talk about a HOMEGROWN TRIUMPH! Vietnamese films are crushing it at the box office, according to Variety — grabbing a whopping 70.6% of the local market share in the first five months of 2026. That's a HUGE jump from 62.2% for all of 2025, and even MORE impressive when you look back just three years to 2023's 42.6%. The momentum is REAL, folks!
So who's cheering loudest? Galaxy Studio chief Dinh Thanh Huong, who just shared these stellar numbers at the inaugural DANAFF Industry Days event in Danang. And here's where it gets JUICY — he's not content keeping this success local. According to Variety, Huong is calling for more global co-productions, signaling that Vietnamese cinema is ready to take a swing at the international stage.
It's a GOLDEN moment for the industry Down Under in Southeast Asia. Local storytellers are connecting with audiences big-time, and the big players want to extend that winning streak worldwide. Will Vietnamese films become the next breakout force in global entertainment? Stick around — we're WATCHING this space!
Sources · Variety