SUPERGIRL CRASHES AT BOX OFFICE — $100 MILLION IN THE RED!
DC's latest superhero flick is tanking hard, and even a Jimmy Eat World power ballad can't save it. Here's what went wrong.
Yikes! According to Variety, DC Studios' "Supergirl" is heading toward a staggering $100 million loss — making it one of the studio's biggest box office bombs to date. The film, which features a melodramatic cover of Jimmy Eat World's "The Middle" during a climactic battle scene, just hasn't connected with audiences the way the studio hoped.
Talk about ironic timing: the song's uplifting lyrics — "Hey, don't write yourself off yet" — are meant to rally our plucky heroine, but early returns suggest moviegoers are doing exactly that. They're skipping this one en masse!
The massive loss is raising serious red flags at DC Studios about what's working (and what ain't) in the superhero game right now. With Marvel still dominating the box office and fatigue setting in on cape-and-cowl spectacles, "Supergirl" serves as a cautionary tale: even A-list IP and stadium-rock soundtracks can't guarantee a hit.
The question now: what lessons will DC take from this disaster, and can they turn things around before audiences stop showing up altogether?
Sources · Variety