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SKY TAKES OVER BRITISH TV GIANT ITV IN $2.1B MEGA-MERGER

Comcast-owned Sky just closed a historic deal to buy the U.K.'s leading free-TV network — and now faces intense antitrust scrutiny.

BOOM! The British broadcasting world just got a whole lot smaller. Comcast-owned Sky has officially closed its $2.1 billion takeover of ITV, the U.K.'s top commercial broadcaster, creating what the companies are calling a homegrown "streaming champion" to duke it out with Netflix and YouTube. According to Deadline and THR Business, this is truly unprecedented territory for British media — the two powerhouses are joining forces to form the country's biggest commercial broadcaster.

But here's the plot twist: regulators aren't popping champagne just yet. ITV is bracing for what THR Business describes as a "thorough and comprehensive" antitrust review of the mega-merger. The companies are playing it cool for now, insisting the union is exactly what they need to compete in today's streaming-dominated landscape — but the watchdogs want answers first.

The combined entity aims to make it official by next year, though that timeline could shift depending on how tough regulators get. Deadline reports job cuts, content-sharing plans, and executive reshuffles are all on the table as the two legacy TV networks attempt to reinvent themselves as a modern streaming powerhouse. Talk about a British TV revolution!

Sources · THR Business · Deadline

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