GOT MILK? GOES DEEP—NEW DOCUSERIES SPILLS THE TEA ON ICONIC CAMPAIGN
Documentary+ is dropping a four-part investigation into one of pop culture's most legendary ad campaigns this July—and it's got the receipts.
Milk mustaches, celebrity power moves, and a marketing phenomenon that defined the '90s and 2000s—it's all getting the documentary treatment! According to Variety, Documentary+, the nonfiction streaming service, just snagged "The Price of Milk," a brand-new investigative docuseries that digs into the real impact of the legendary "Got Milk?" campaign.
Directed by Emmy-nominee Nicholas Bruckman ("Not Going Quietly," "Minted: The Rise (and Fall?)"), the four-part series comes from production powerhouses XTR and People's Television. All episodes hit Documentary+ on July 2, and here's the sweet part: you'll be able to stream the whole thing free on the Documentary+ network, plus across all their platforms.
The docuseries promises to crack open what really went down behind one of the biggest ad campaigns in entertainment history—so fans of '90s nostalgia, marketing deep dives, and pop culture archaeology are gonna eat this up. Grab your bowl of cereal and settle in!
Sources · Variety